Prelude to a Kickstarter

Sharp-eyed readers and hominids with their auditory orfices pressed to the earth will have noted by now that there have been rumblings in the distance that might just possibly, herald the coming of Zheng3 Kickstarter #4.

Clearly a throng of hardcore loyalists who really enjoy the work that we do here at Zheng Labs exists, but with the exception of the lightning-in-a-bottle success of the original Faire Play, our Kickstarters have failed to gain traction with a wider audience outside the 3D printing community.

I suspect there are two reasons for this:

  1. Zheng3 crowdfunding ideas are mostly unappealing to people not named Zheng3.
  2. Desktop 3D printing still hasn’t reached a significant enough market penetration where backers are willing to receive digital-only backer rewards. People want stuff.

This time around I think we might have a concept that deals with obstacle #1: instead of appealing to the Barbie-age grrl warrior demographic or geeks who might want infant children cut their teeth on Dungeon Blocks, we’re going slightly more mass-market. But only slightly, mind you.

Behold, the Dice Citadel.

slate blue square

Oh, yeeeeeeeah.

The citadel makes a nifty container for one full set of RPG dice, including an extra d10 so you can get your percentiles in there too. The battlement on top unscrews with a quick twist of the wrist.

dice cu

Best part? I’ve got a whole bunch of these ready to go in Colorfabb Glow In The Dark filament.

glow

Now, as for problem #2: people wanting stuff. THINGS. Physical products that they can hold in their hands and show off to Aunt Tillie. I’ve grudgingly accepted that the time for widespread adoption of digital-only backer rewards has not yet come, and have resigned to printing an oxcart full of these citadels and their Kickstarted descendants for those geeks outside the Venn diagram intersection of the 3D printing and RPG-playing communities.

Here’s the thing about Kickstarters: even an unsuccessful one is really, really hard to pull off. If you’ve never done one before you’d be amazed at how much pre-production goes into the process.

Amid all the planning hullabaloo there are known unknowns that can be minimized, however, and one of those is the production capacity of the small facility here at Zheng Labs. To that end, I’ve started moving my prototype Dice Citadels on Etsy. Fulfilling actual orders some outside accountablity in the process, and will help iron out printing, logistics, and shipping issues before we get into making dozens of dice towers for Kickstarter backers.

So! Join The Horde to be notified when the Kickstarter launches later this year.

Thanks. Lao Zheng out.

What do you think?